A company that wanted to use an emotional appeal to consumers would most likely use _____ copy.
A) narrative
B) institutional
C) dialog/monolog
D) device
E) slice-of-life

Question

Quizplus · Accepted Answer

Narrative copy is a storytelling technique that creates an emotional connection between the consumer and the product or brand. By telling a story, the copywriter can evoke feelings that will resonate with the target audience and persuade them to act. Therefore, if a company wanted to use an emotional appeal to consumers, narrative copy would be the best choice.

A Company That Wanted to Use an Emotional Appeal to Consumers