The most effective radio commercials should
A) use familiar sound effects.
B) mention the advertiser's name only once.
C) avoid asking for the order.
D) use more adjectives than verbs.
E) act as if radio is an international medium.

Question

Quizplus · Accepted Answer

Using familiar sound effects is effective in capturing the listener's attention and creating a memorable commercial. Asking for the order is also important in prompting the listener to take action, thus option C is incorrect. Mentioning the advertiser's name only once may not be enough for the listener to remember the brand, and using more adjectives than verbs may not effectively communicate the message. Lastly, option E is not relevant as not all radio commercials are intended for an international audience.

The Most Effective Radio Commercials Should