A SoBe Life Water ad features a model and hundreds of geckos.Since Geico,an insurance company,has made such good use of the gecko in its advertising,many viewers actually think the ad is for insurance instead of bottled water.In this case,the SoBe commercial acts as a _____ for Geico.
A) hidden perceptual benefit
B) problem/solution feature
C) stimulus-response component
D) subliminal perception
E) mnemonic device

Question

Quizplus · Accepted Answer

The SoBe commercial featuring geckos is acting as a mnemonic device for Geico, as it is creating a strong association between the gecko and the insurance company in the minds of viewers. This is similar to how Geico's own advertising campaign featuring the gecko acts as a mnemonic device for the company itself.

A SoBe Life Water Ad Features a Model and Hundreds