Who is most likely responsible for writing the words for a billboard ad for a new line of Asics running shoes for women?
A) the layout artist
B) the creative director
C) the copywriter
D) the graphic designer
E) the art director

Question

Quizplus · Accepted Answer

The copywriter is responsible for writing the words in advertisements, including billboard ads. The layout artist, creative director, graphic designer, and art director may all have input into the design and imagery used in the ad, but the copywriter is specifically responsible for crafting the message.

Who Is Most Likely Responsible for Writing the Words for a Billboard