Which term refers to a simple explanation of the overall creative approach to be used by the ad campaign?
A) marketing platform
B) action plan
C) tactics
D) logistics
E) message strategy

Question

Quizplus · Accepted Answer

The term "message strategy" refers to a simple explanation of the overall creative approach to be used by the ad campaign. The message strategy outlines the key message or messages that the campaign aims to convey to the target audience and how those messages will be communicated through the advertising.

Which Term Refers to a Simple Explanation of the Overall