Great ads have certain characteristics in common,which can be placed into two dimensions of greatness,which are
A) metaphors and similes.
B) emotional and rational appeals.
C) audience resonance and strategic relevance.
D) perceptual barriers and complete information.
E) informational and transformational dimensions.
Correct Answer:
Verified
Q35: Procter & Gamble and Leo Burnett use
Q36: Which term refers to a simple explanation
Q38: The term "creatives" refers to the
A) people
Q39: When the agency presents the ad concept,the
Q41: _ thinkers tend to be linear thinkers
Q42: According to creativity consultant Roger von Oech,which
Q43: Creativity helps advertising _ by creating new
Q44: Which of the following is a step-by-step
Q45: The _ component of the message strategy
Q45: An ad for Asian Sensations' newest product
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