The term "creatives" refers to the
A) people who work in the creative department.
B) most important elements of the marketing mix.
C) roles played by all of the people within an advertising agency.
D) stages of integration between the visual and nonvisual elements of an ad.
E) final presentation of an advertising and marketing campaign to the client.

Question

Quizplus · Accepted Answer

The term "creatives" is commonly used to refer to the people who work in the creative department of an advertising agency. These individuals are responsible for developing the visual and nonvisual elements of an advertising campaign, including the copywriting, graphic design, and art direction.

Note: While there may be some overlap between the roles of "creatives" and other people within an advertising agency, the term typically refers specifically to those who work in creative roles. Therefore, option C is not the best choice. Options B, D, and E are also incorrect as they do not accurately reflect the meaning of the term "creatives."

The Term "Creatives" Refers to the