Which of the following states how a firm is going to accomplish its marketing objectives?

Question

Quizplus · Accepted Answer

Marketing strategy is the plan developed by the firm to achieve its marketing objectives. It outlines how the firm will utilize its resources and capabilities to achieve its goals and gain a competitive advantage in the market. SWOT analysis, situation analysis, stakeholder analysis, and the marketing mix are all components that can help inform the development of the marketing strategy, but they do not directly state how the firm will accomplish its objectives.

Which of the Following States How a Firm Is Going