The traditional _____ method of developing a marketing plan has four main elements: situation analysis,marketing objectives,marketing strategy,and marketing tactics (or action programs).

Question

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The traditional top-down method of developing a marketing plan involves starting with a broad assessment of the company's situation and then narrowing down to specific objectives, strategies, and tactics. This approach ensures that the plan is aligned with the overall goals and vision of the company.

The Traditional _____ Method of Developing a Marketing Plan Has