The written marketing plan must reflect the goals of top management and

Question

Quizplus · Accepted Answer

The written marketing plan must align with the company's mission and capabilities in order to reflect the goals of top management. The plan should be based on the company's strengths and resources, and should support its overall mission and objectives. Option B is not necessarily true as not all stakeholders need to approve the marketing plan. Option C is not necessary for the marketing plan, as the focus should be on the company's own strengths and capabilities. Option D is not the main emphasis of a marketing plan; rather, it should focus on building long-term relationships with customers. Option E is a necessary component of the marketing plan, but it is not the best answer as it does not address the question of how the plan should reflect the goals of top management.

The Written Marketing Plan Must Reflect the Goals of Top