Mountain Dew has set a(n)_____ objective to increase its share of the market by 5 percent within the next two years.

Question

Quizplus · Accepted Answer

A sales-target objective refers explicitly to increasing market share, which is what Mountain Dew aims to do. Target market objectives would relate to identifying and appealing to a specific consumer group. Need-satisfying and environmental objectives do not relate to market share, and while market tracking may inform Mountain Dew's efforts, it is not an objective in itself.

Mountain Dew Has Set A(n)_____ Objective to Increase Its Share