What is the first step in the traditional top-down marketing plan?

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Quizplus · Accepted Answer

The first step in the traditional top-down marketing plan is conducting a situation analysis. This involves analyzing the internal and external factors that impact the company's marketing efforts, such as the market, competition, and customer behavior. This analysis helps to identify opportunities and threats that the company can take into account when developing their marketing strategy and tactics.

What Is the First Step in the Traditional Top-Down Marketing