Transactional marketing involves creating,maintaining,and enhancing long-term relationships with customers and stakeholders rather than making a single sale.

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Transactional marketing focuses on the immediate sale rather than building long-term relationships with customers. Relationship marketing, on the other hand, emphasizes creating and maintaining long-term relationships with customers and stakeholders to achieve customer loyalty and lifetime value.

Transactional Marketing Involves Creating,maintaining,and Enhancing Long-Term Relationships with Customers and Stakeholders