Dove soap sells itself as the soap for women with dry skin.The positioning strategy for Dove is most likely based on the use/application approach.

Question

Quizplus · Accepted Answer

The statement mentions that Dove positions itself as the soap for women with dry skin, which highlights the use/application of the product. Therefore, Dove's positioning strategy is most likely based on the use/application approach.

Dove Soap Sells Itself as the Soap for Women with Dry