Some of the methods used in posttesting are direct questioning,focus groups,trailer tests,and voice pitch analysis.
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Q2: Advertising research uncovers the information needed to
Q11: Primary research is the first step in
Q12: Pretesting and posttesting are categories of advertising
Q12: The projective technique of qualitative research would
Q13: One of the problems with primary data
Q14: Advertising strategy research occurs after the creative
Q17: Qualitative research is most useful for testing
Q20: In the observation method,researchers monitor people's actions.
Q20: Telephone and mail surveys tend to be
Q21: _ provides the advertiser with useful guidelines
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