_____ provides the advertiser with useful guidelines for future advertising by evaluating the effectiveness of an individual ad or an entire ad campaign after it runs.
A) Pretesting
B) A trailer test
C) A clutter test
D) Posttesting
E) A galvanometer

Question

Quizplus · Accepted Answer

Posttesting evaluates the effectiveness of an individual ad or an entire ad campaign after it runs, providing useful guidelines for future advertising. Pretesting, trailer testing, clutter testing, and galvanometry all involve evaluating ads or campaigns before they run, rather than after.

_____ Provides the Advertiser with Useful Guidelines for Future Advertising