Which term refers to the systematic gathering,recording,and analysis of new information to help managers make marketing decisions?
A) primary market data mining
B) integrated marketing communications
C) marketing research
D) environmental analysis
E) research behavior

Question

Quizplus · Accepted Answer

Marketing research is the systematic gathering, recording, and analysis of new information to help managers make marketing decisions. It involves collecting both primary data (data gathered specifically for the purpose of the research study) and secondary data (existing data from sources such as government reports, trade publications, or internal company records). The data is analyzed to identify patterns, uncover insights, and develop actionable recommendations for the marketing team.

Which Term Refers to the Systematic Gathering,recording,and Analysis of New