Celia has developed a website for seniors to get together and watch live videos of birds while the seniors talk in chat rooms.Before she runs an advertising campaign,Celia should conduct
A) a situation analysis of seniors' use of the Internet, live bird videos, and chat rooms to define any problems.
B) secondary research on seniors who identify as birders.
C) an interpretation of census data on seniors with charts and a report of findings.
D) a validity assessment on the reliability of the website performance and live streaming videos.
E) primary quantitative research with seniors who identify as birders around the nation.

Question

Quizplus · Accepted Answer

Conducting a situation analysis will help Celia understand the current landscape of seniors' internet usage, interest in live bird videos, and chat room engagement, which is crucial for identifying potential problems and opportunities before launching an advertising campaign.

Celia Has Developed a Website for Seniors to Get Together