Which of the following techniques is used to uncover the information needed for developing and/or evaluating advertising strategies,individual ads,and whole advertising campaigns?
A) consumer behavior
B) ethnographics
C) marketing research
D) advertising research
E) strategic marketing

Question

Quizplus · Accepted Answer

Advertising research is the specific research technique used to gather information for the development and evaluation of advertising strategies, individual ads, and whole advertising campaigns. Consumer behavior, ethnographics, marketing research, and strategic marketing are all related to advertising but are not specific to the development and evaluation of advertising campaigns.

Which of the Following Techniques Is Used to Uncover the Information