An MIS (Marketing Information System)is a

An MIS (Marketing Information System) is a

A) sophisticated set of procedures designed to generate a continuous, orderly flow of information for use in making marketing decisions.
B) system used to ensure that none of the steps in the research process is ignored or applied incorrectly.
C) hierarchical chart for categorizing the relevance of different types of primary data.
D) process used to assess and prioritize internal environmental strengths, weaknesses, unidentified opportunities, and threats.
E) set of complex procedures used for gathering information and converting it into manageable secondary data for making advanced advertising decisions.