Which of the following would most likely involve testing ad slogans prior to production?
A) advertising strategy research
B) creative concept research
C) storyboard testing
D) posttesting
E) pretesting

Question

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The Answer of Which of the following would most likely involve testing ad slogans prior to production?
A) advertising strategy research
B) creative concept research
C) storyboard testing
D) posttesting
E) pretesting

Which of the Following Would Most Likely Involve Testing Ad