Once a research project on the viability of a cable channel designed to meet the needs of the Hispanic market has concluded its secondary research,it should next
A) engage in qualitative research.
B) determine the target market size.
C) establish research objectives.
D) conduct a competitive analysis.
E) hire a product manager.

Question

Quizplus · Accepted Answer

After completing secondary research, the next step should be to establish research objectives for the project. This will help the researchers to focus their efforts and design their primary research methodology. Once the research objectives have been established, the researchers can then determine what kind of research is needed, whether it be qualitative, quantitative, or a combination of both. Conducting a competitive analysis and determining the target market size would also be important steps, but they would come after the research objectives have been established. Hiring a product manager is not relevant at this stage of the project.

Once a Research Project on the Viability of a Cable