Levis wants to know what college-aged consumers think about their new ad campaign for their Desperado style jeans.The college-aged consumers polled for this marketing research are known as a population or a(n)
A) reliability quotient.
B) focus group.
C) sample.
D) universe.
E) validity quotient.

Question

Quizplus · Accepted Answer

In marketing research, the term "universe" refers to the entire group of individuals or items that are the subject of the research, which in this case is the college-aged consumers.

Levis Wants to Know What College-Aged Consumers Think About Their