For a quantitative test to be valid,the test must
A) use a random sample of the population.
B) be cost-efficient.
C) reflect the true status of the market.
D) be open-ended.
E) be repetitive.
Correct Answer:
Verified
Q61: Levis wants to know what college-aged consumers
Q62: A marketing researcher designed a questionnaire that
Q63: Which of the following statements about the
Q64: Following its latest ad campaign,Mail Chimp asked
Q65: A manufacturer of down-filled pillows wants to
Q67: During _,an advertising researcher would be most
Q68: For a quantitative test to be reliable,the
Q69: What is a characteristic of nonprobability samples?
A)
Q70: Forrester Research has carried out an evaluation
Q71: EasyClosets.com is planning to run three different
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents