Hype International manufactures fragrances used in a variety of products.When the firm develops a new fragrance,it asks consumers to create collages based on how the smell makes them feel.Highly experienced researchers are needed to interpret the consumers' subconscious feelings,but Hype believes the expense is worth it.Which term best describes the method Hype uses?

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Hype is using a projective technique by asking consumers to create collages based on their feelings about a new fragrance. This technique is designed to uncover subconscious thoughts and feelings that people may not be able to express verbally, and it requires skilled researchers to interpret the results.

Hype International Manufactures Fragrances Used in a Variety of Products