Kraft Foods aired a new advertisement "The Calcium They Need" in five _____,including Austin,Olympia,and Raleigh.They found a 10 percent increase in sales where the ad ran.Following the successful experimental research,the company rolled out the new ad nationally.

Question

Quizplus · Accepted Answer

The mention of "five" specific locations indicates that the company conducted a test market in specific areas to gauge the effectiveness of the advertisement. The 10% increase in sales in those areas gave the company confidence to roll out the ad nationally.

Kraft Foods Aired a New Advertisement "The Calcium They Need