The observation method of data collection
A) seeks in-depth, open-ended responses from targeted groups.
B) is a projective technique that relies on highly skilled experts.
C) monitors the actions of people being studied.
D) is the most common way to gather primary data.
E) is designed to measure cause-and-effect relationships.

Question

Quizplus · Accepted Answer

The observation method of data collection involves monitoring the actions of people being studied, making choice C the correct option. The other options are incorrect. A is describing the focus group method, B is describing the expert interviews method, D is incorrect because there are other primary data collection methods, and E is describing an experimental method.

The Observation Method of Data Collection