The _____ method of conducting marketing research is designed to measure actual cause-and-effect relationships.
A) stimulus-response
B) results-oriented
C) observation
D) experimental
E) source-based

Question

Quizplus · Accepted Answer

The experimental method involves manipulating one variable and observing its effect on another variable in a controlled environment. This allows researchers to determine cause-and-effect relationships between variables.

The _____ Method of Conducting Marketing Research Is Designed to Measure