Most mass media advertising probably receives _____ processing because very few people are actually in the market for a particular product at any given time.
A) elaborate
B) peripheral
C) central
D) habitual
E) perceptual

Question

Quizplus · Accepted Answer

Peripheral processing refers to the way people process information superficially and quickly. In the case of mass media advertising, most people are not actively seeking information about a particular product, so they are likely to process the information in a peripheral way, meaning they may not pay close attention or fully engage with the advertisement.

Most Mass Media Advertising Probably Receives _____ Processing Because Very