Sophie loves Crunch bars.On her way home from a long day of work,she stops at a gas station to get a Crunch bar.However,when she reads Rolling Stone and finds an ad with the Snickers logo that reads "SNKRS Fnlly! Snkrs minis," she gives a chuckle and thinks maybe she will try a Snickers after work tomorrow.Which of the following describes her decision to try Snickers?
A) consumer loyalty
B) brand disparity
C) brand interest
D) brand perception
E) criteria evaluation

Question

Quizplus · Accepted Answer

Sophie's decision to try a Snickers shows brand interest as she is intrigued by the advertisement and considering trying a new product.

Sophie Loves Crunch Bars