Market aggregation is a three-step process that involves (1)dividing groups based on different interests,(2)segmenting groups based on motivation,and (3)assigning each group psychographic motivations.

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The three-step process of market aggregation involves (1) dividing groups based on demographic, geographic, and/or behavioral criteria, (2) segmenting the groups based on similar needs or characteristics, and (3) assigning each segment a profile that includes information about their motivations, values, and lifestyle. Psychographic motivations are just one aspect of the profile that is assigned to each segment, but they are not the only one.

Market Aggregation Is a Three-Step Process That Involves (1)dividing Groups