_____ is the product's ability to satisfy both functional needs and symbolic wants.
A) Market position
B) Product satisfaction
C) Product equity
D) Product utility
E) Market satisfaction

Question

Quizplus · Accepted Answer

Product utility refers to the product's ability to satisfy both functional needs (what the product can do for the customer in practical terms) and symbolic wants (what the product represents or means to the customer).

_____ Is the Product's Ability to Satisfy Both Functional Needs