According to the research of Stephan and Tannenholz,_____ are the most brand loyal group and require the least amount of promotion.
A) early adopters
B) innovators
C) sole users
D) early majority
E) laggards

Question

Quizplus · Accepted Answer

According to the research of Stephan and Tannenholz, sole users are the most brand loyal group and require the least amount of promotion. Sole users are those customers who exclusively use a particular brand in a product category and do not switch to any other brand.

According to the Research of Stephan and Tannenholz,_____ Are the Most