In order to get the iPad ordered at retailers like Best Buy,Apple drove up demand through advanced advertising to consumers.Apple knew that consumer demand influences which products the tech retailers would carry.This was an example of
A) indirect consumer marketing.
B) promotion equity.
C) scrambled promotion.
D) a push strategy.
E) a pull strategy.

Question

Quizplus · Accepted Answer

This is an example of a pull strategy, where the company uses advertising and promotion to create demand among consumers, which in turn influences retailers to stock their product.

In Order to Get the IPad Ordered at Retailers Like