What is the next step for a marketer once market segmentation has been done?
A) target marketing process
B) budgeting process
C) mission statement
D) SWOT analysis
E) competitive assessment

Question

Quizplus · Accepted Answer

Once market segmentation has been done, the next step for a marketer is to proceed with the target marketing process. This involves evaluating the various segments identified in the segmentation process and selecting one or more segments that the business wants to target with its marketing efforts. Target marketing helps a business to create a more effective and efficient marketing campaign that will resonate with the selected segment(s) and provide a greater ROI.

What Is the Next Step for a Marketer Once Market