In the health care industries,strategies that target women are becoming increasingly prevalent because capturing the female patient means influencing the vast majority of health care decisions made for families.Plus,women use health services more frequently than men.If you are a health care provider,you would want to use _____ segmentation.
A) demographic
B) psychographic
C) diffused
D) geographic
E) psychological

Question

Quizplus · Accepted Answer

Demographic segmentation divides the market based on characteristics such as age, gender, income, education, and occupation. In this case, the health care provider is targeting women based on their gender, which falls under demographic segmentation. This type of segmentation allows the provider to tailor their marketing and services to the specific needs and preferences of women.

In the Health Care Industries,strategies That Target Women Are Becoming