In order to reach a new target market,Old Spice has changed its products' package design,reformulated the scent of its products,arranged to have its products carried at hair salons at a higher mark-up,and begun running new ads aimed at women.What has been changed?
A) perceptual value
B) marketing mix
C) niche market
D) product line
E) product utility

Question

Quizplus · Accepted Answer

The changes mentioned are related to the marketing mix, which includes product design, packaging, pricing, distribution, and promotion. Old Spice has made changes in all these areas to target a new market segment.

In Order to Reach a New Target Market,Old Spice Has