Before starting Pedigree Pajamas,the owner of the company realized that he was treating his dog as if it were a child and that a lot of his friends did the same thing.So in what he perceived as a dog-friendly environment,he launched a line of doggie pajamas-available from size 6 for Chihuahuas to size 30 for Great Danes.The ads for Pedigree Pajamas had to convince people that dogs slept better in pajamas.A product that has to create primary demand is more than likely in the _____ stage of the product life cycle.
A) pioneering
B) introductory
C) maturity
D) growth
E) revitalization

Question

Quizplus · Accepted Answer

The product is in the introductory stage of the product life cycle because it is a new concept that requires creating primary demand among consumers who are not yet aware that they might need or want the product.

Before Starting Pedigree Pajamas,the Owner of the Company Realized That