Which of the following is one of the bases for making purchase decisions in the business market and should be emphasized in promotional appeals?
A) product demonstrations
B) brand equity
C) wholesaler
D) retailer
E) market concentration

Question

Quizplus · Accepted Answer

Product demonstrations are a key factor in making purchase decisions in the business market as it allows potential buyers to see the product in action and evaluate its features before making a purchase. Promotional appeals that emphasize product demonstrations can be highly effective in persuading business buyers to choose a particular product. Brand equity, wholesaler, retailer and market concentration can also influence purchase decisions in the business market, but they are not the primary bases for making purchase decisions.

Which of the Following Is One of the Bases for Making