In a(n)_____,promotional efforts are aimed at retailers and other distributors in order to encourage them to stock,display,and advertise the product.
A) indirect consumer marketing
B) promotion equity
C) scrambled promotion
D) push strategy
E) pull strategy

Question

Quizplus · Accepted Answer

The description given in the question is of a push strategy. In this approach, the focus of the promotional efforts is on the distribution channel, rather than the end consumer. The goal is to "push" the product from the manufacturer to the retailer and ultimately to the consumer. This is achieved by encouraging retailers and wholesalers to stock and promote the product, which helps create demand from the end consumers. Therefore, the best choice is D) Push strategy.

In A(n)_____,promotional Efforts Are Aimed at Retailers and Other Distributors