When compared to consumer markets,business markets
A) contain many more buyers.
B) have more systematic purchasing procedures.
C) can be segmented using psychological variables.
D) have more dispersed markets.
E) cannot be segmented by end users.

Question

Quizplus · Accepted Answer

Business markets have more systematic purchasing procedures as compared to consumer markets. This is because the purchase decision in business markets involves more people and is based on long-term relationships, contracts, and negotiations. Therefore, business buyers usually follow a formal and structured process for purchasing goods and services.

When Compared to Consumer Markets,business Markets