Bose manufactures and markets home theater systems,surround sound stereos,and audio accessories.The company prices its products higher than most other brands on the market to make its products seem more valuable and of a higher quality.In other words,Bose uses
A) exclusive distribution.
B) psychographic pricing.
C) psychological pricing.
D) intensive distribution.
E) price branding.

Question

Quizplus · Accepted Answer

Bose uses psychological pricing by pricing its products higher than most other brands to create a perception of higher quality and value. They appeal to consumers who are willing to pay a premium price for products they believe are of higher quality.

Bose Manufactures and Markets Home Theater Systems,surround Sound Stereos,and Audio