A promotion was launched to position French's mustard as a fun line of condiments for a variety of everyday occasions.Its promotions showed vignettes of families,children,and older Americans enjoying foods flavored with French's Deli Style,Dijon Style,and Honey Mustard flavors as well as its Classic Yellow mustard.The fact that all of these mustards have the French's brand is an example of
A) individual branding.
B) regional branding.
C) psychological branding.
D) private labeling.
E) family branding.

Question

Quizplus · Accepted Answer

The fact that all of these mustards have the French's brand is an example of family branding, where a single brand name is used for multiple related products. In this case, all the mustards are under the French's brand, creating a family of mustard products.

A Promotion Was Launched to Position French's Mustard as a Fun