Maidenform Brands is a global intimate apparel company that designs,sources,and markets intimate apparel products under the Maidenform,Flexees,and Lilyette brand names.Maidenform is able to use a multiple brand strategy that provides access to the faster-growing mass market channel without diluting the strong positive opinions and feelings that its consumers,distributors,dealers,and competitors have for the Maidenform,Flexees,and Lilyette brands.In other words,Maidenform and its major brands have strong
A) market share.
B) market value.
C) brand commitment.
D) brand equity.
E) market utility.

Question

Quizplus · Accepted Answer

The passage states that Maidenform and its major brands have "strong positive opinions and feelings" from various stakeholders. This indicates that the brands have built up a strong brand equity, which is the value that a brand adds to a product or service beyond its functional benefits. Therefore, choice D, brand equity, is the best answer.

Maidenform Brands Is a Global Intimate Apparel Company That Designs,sources,and