There are many brands of energy drinks available at gas stations.The manufacturer of Red Bull energy drink heavily associates it with extreme sports through sponsorships and ads aimed at extreme sports enthusiasts.By putting its sponsors on cans,Red Bull hopes to create _____ so that customers will perceive why it is a better brand of sports drink than all the rest in the gas station.
A) secondary demand
B) selective demand
C) primary demand
D) pioneering demand
E) utility of demand

Question

Quizplus · Accepted Answer

Selective demand refers to the demand for a specific brand or product in a particular category. Red Bull is trying to create a strong association between its brand and extreme sports, thus creating selective demand among sports enthusiasts who may perceive it as a better sports drink than other brands available at gas stations.

There Are Many Brands of Energy Drinks Available at Gas