Mike Rowe is an actor and television host who is known for promoting individual initiative and the importance of blue-collar work.One of his business assets is his name.Royal Bobbles pays a fee to use Rowe's name and likeness on a bobblehead doll.The Mike Rowe Bobblehead is an example of
A) licensed branding.
B) national positioning.
C) family branding.
D) private branding.
E) intensive branding.

Question

Quizplus · Accepted Answer

The Mike Rowe Bobblehead is an example of licensed branding, as Rowe's name and likeness are used with permission by Royal Bobbles in exchange for a fee.

Mike Rowe Is an Actor and Television Host Who Is