The basic principles of advertising are the same for both local and national advertising.
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Q3: Global marketers are multinational companies that create
Q4: A centralized advertising strategy relies on creating
Q5: Dissatisfaction with agency conduct is the most
Q7: Local newspapers typically charge all advertisers the
Q9: Effective advertising copy should contain all the
Q10: Advertisers and advertising agencies rely on suppliers
Q11: In a decentralized advertising system,the company sets
Q12: Advertising agencies work for the media.
Q12: Local advertising is sometimes called cooperative advertising.
Q13: The traffic department coordinates all phases of
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