Local advertising is sometimes called cooperative advertising.
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Q7: Local newspapers typically charge all advertisers the
Q8: The basic principles of advertising are the
Q9: Effective advertising copy should contain all the
Q9: Creative boutiques work for advertisers and occasionally
Q10: Advertisers and advertising agencies rely on suppliers
Q11: In a decentralized advertising system,the company sets
Q13: The traffic department coordinates all phases of
Q14: The incentive system is also called the
Q15: The account planner defends the consumer's point
Q17: One of the primary purposes of co-op
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