One of the primary purposes of co-op advertising is to build the manufacturer's brand image.

Name: One of the primary purposes of co-op advertising is to build the manufacturer's brand image.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Co-op advertising enables manufacturers to partner with retailers and share the cost of advertising campaigns. While the ultimate goal of co-op advertising is to increase sales for both parties, it also helps to build the manufacturer's brand image by reaching a wider audience and showing their products in use.

One of the Primary Purposes of Co-Op Advertising Is to Build