Hudson Pool and Spa,owned by Jill and Joel Hudson,sells and installs above-ground swimming pools and Beachcomber brand hot tubs.The manufacturer of the Beachcomber hot tub has sent the Hudsons a letter in which it offers to pay 50 percent of the advertising cost if the Hudsons will run a newspaper ad featuring the Beachcomber hot tubs.What type of advertising is the Beachcomber manufacturer suggesting they use?

Question

Quizplus · Accepted Answer

The Beachcomber manufacturer is suggesting the use of cooperative advertising, which is when two or more businesses share the cost and benefit of an advertisement. In this case, the manufacturer is offering to pay 50% of the advertising cost for the Hudsons to feature Beachcomber hot tubs in a newspaper ad.

Hudson Pool and Spa,owned by Jill and Joel Hudson,sells and Installs